A. Trade shows bring together large numbers of vendors and customers. B. Trade shows now feature additional technical information to attract visitors.
A. Trade fairs began during the Crusades.
B. Today's shows comprise $25 billion annually.
C. More than 8,000 shows are held each year around the world.
A. Highly sophisticated in use of technology.
B. Technical representatives augment presence of traditional sales representatives.
4. Meetings and Trade Show Explosion
A. Strong sources of income for organizers.
B. Exhibitors have chance to meet with many customers.
C. Attendees can meet with many vendors and take advantage of additional technical information through seminars and breakout sessions.
B. Increased competition among shows and vendors.
Trade shows have long been an effective medium for companies to advertise their goods, introduce new products and meet face-to-face with customers. Trade shows are now used primarily as vehicles for marketing, although they also often feature speakers, tutorials and hands-on product demonstrations that enable customers to evaluate products in detail before making purchase decisions. Because trade shows can bring together large numbers of vendors and customers, both groups generally view the shows as useful investments. Most t
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