Country Study of Italy

ITALY: A COUNTRY STUDY WITH AN INTERNATIONAL BUSINESS PERSPECTIVE

This research provides a country study of Italy developed from the perspective of international business. The initial discussion provides a marketing and management assessment of business conditions in Italy. This assessment is based on the findings of more detailed examinations of the physical forces, economic and socioeconomic forces, sociocultural forces, and competitive and distributive forces. These examinations are presented following the marketing and management assessment.

Marketing and Management Assessment

Italy's physical forces generally may be expected to enhance the conduct of international business. The absence of fuel self-sufficiency could cause problems for multinational corporations in the event of a producer boycott. Otherwise, no substantial problems for the conduct of international business should derive from physical forces.

Italy's economic and socioeconomic forces may be expected generally to enhance the conduct of international business. Pluses are a stable and well educated population that is ethnically unified for the most part. Italy also has a large and well developed economy with strong and efficient financial markets. The risk for multinational corporations is associated with the volatility of the lira in international currency exchange markets. Substantial skill and effort is required on the part of multinational corporations

Related Essays

SWITZERLAND: A COUNTRY STUDY .... 18 percent of all Swiss imports, (2) France--nine- percent of all Swiss imports, (3) Italy--8.5 percent .... This research presented a country study of Switzerland. .... (2264 9 )

COUNTRY STUDY OF GERMANY .... Topical areas addressed in this country study are market, imports and exports .... with that in three other European Community countries-- France, Italy, and the .... (1882 8 )

Libya This research develops a country study of Libya. .... their joint military administration of the country that had been .... the expulsion of Germany and Italy from the .... (1622 6 )

International Retailing Study .... security and privacy is a universal problem, especially in this country. .... liberal government, aggressive market maker with EEC Economic Conditions: Italy has a .... (1257 5 )

The civil war in Ethiopia .... areas, and at the same time to regain access to the sea (Ethiopia: A Country Study). .... Italy had asked for Eritrea to be returned as a colony or as a trusteeship .... (1354 5 )

3.6% Italy 3.3% United States 2.7% Sweden 2.6% West Germany 1.8% Canada 1.4% [source: Bureau of Labor Statistics, 1993, pp. 49-100) ================================================================= Over the last two decades, the Italian lira has experienced an often rough ride in international currency exchange. In 1973, prior to the imposition of the first Arab crude oil embargo against Western industrial nations in the fall of that year, the international currency exchange rate of the Italian lira against the United States dollar was 600:1. In October 1992, the international currency exchange rate of the Italian lira against the United States dollar was 1310:1 (Economic, 1992, p. 128). By May 1994, the exchange rate had deteriorated to 1590:1 (Economic, 1994, p. 107). The international currency exchange value of the lira dropped precipitously from the time of the first Arab crude oil embargo against the Western industrial nations in 1979 through the time of t

Category: Foreign - C