Country Study of Italy

This research provides a country study of Italy developed from the perspective of international business. The initial discussion provides a marketing and management assessment of business conditions in Italy. This assessment is based on the findings of more detailed examinations of the physical forces, economic and socioeconomic forces, sociocultural forces, and competitive and distributive forces. These examinations are presented following the marketing and management assessment.

Marketing and Management Assessment

Italy's physical forces generally may be expected to enhance the conduct of international business. The absence of fuel self-sufficiency could cause problems for multinational corporations in the event of a producer boycott. Otherwise, no substantial problems for the conduct of international business should derive from physical forces.

Italy's economic and socioeconomic forces may be expected generally to enhance the conduct of international business. Pluses are a stable and well educated population that is ethnically unified for the most part. Italy also has a large and well developed economy with strong and efficient financial markets. The risk for multinational corporations is associated with the volatility of the lira in international currency exchange markets. Substantial skill and effort is required on the part of multinational corporations

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3.6% Italy 3.3% United States 2.7% Sweden 2.6% West Germany 1.8% Canada 1.4% [source: Bureau of Labor Statistics, 1993, pp. 49-100) ================================================================= Over the last two decades, the Italian lira has experienced an often rough ride in international currency exchange. In 1973, prior to the imposition of the first Arab crude oil embargo against Western industrial nations in the fall of that year, the international currency exchange rate of the Italian lira against the United States dollar was 600:1. In October 1992, the international currency exchange rate of the Italian lira against the United States dollar was 1310:1 (Economic, 1992, p. 128). By May 1994, the exchange rate had deteriorated to 1590:1 (Economic, 1994, p. 107). The international currency exchange value of the lira dropped precipitously from the time of the first Arab crude oil embargo against the Western industrial nations in 1979 through the time of t
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Some common words found in the essay are:
Belgian/ Luxembourg, Exchange Rate, Haldane Hall, Assessment Italy's, European Community, Mediterranean Sea, Unemployment Italy, Labor Statistics, Millions People, Mechanism ERM, | |, italian lira, international business, multinational corporations, exchange rate, conduct international business, currency exchange, conduct international, loss value, international currency, hunter 1994, | | |, cumulative loss value, international currency exchange, economic financial indicators,
Approximate Word count = 4758
Approximate Pages = 19 (250 words per page)

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