Hooters of America

The research found that the Hooters of America restaurant concept is a winner in the United States. The restaurant concept likely will also be a winner in Tiajuana, Baja California, Mexico because the preponderance of such an operation's clientele will be Americans from the nearby San Diego, California metropolitan area. An additional advantage for the proposed Hooters franchise restaurant in Tiajuana is that such a venture likely will not be affected by the challenges to the restaurant concept and the firm's hiring policies that hold the potential to cause problems for Hooters franchise restaurants located in the United States. Thus, it is concluded that the proposal to establish a Hooters of American franchise restaurant in Tiajuana, Baja California, Mexico is feasible, and it is recommended that the proposal be approved.

ESTABLISHING A HOOTERS OF AMERICA FRANCHISE IN TIAJUANA, BAJA CALIFORNIA, MEXICO

Hooters of America, Inc. is a concept restaurant franchising company, with more than 100 restaurants operating in North American, the great majority of which are located in the Southern United States

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all games, and charity events. Hooters considers such activities to be major publicity vehicles for the restaurants. Hooters waitresses (there are no Hooters waiters) wear tight shirts or tank tops tied to reveal bare midriffs (Butcher, 1991, pp. 1-2). Hooters waitresses also wear brief shorts (Walkup, 1992, pp. 3-4). Physical Facility Description The facility for a Hooters franchise restaurant includes approximately 7,500 square feet under roof, with seating for 300 guests. The facilities are wheel-chair accessible. Parking is provided on site for 160 automobiles. The customer area comprises approximately 60 percent of the under roof facility, and is evenly divided between bar and food service areas. All Hooters franchise restaurants also contain a special retail section that sells Hooters branded merchandise (Lubove, 1991, pp. 106-107). Market Assessment The market assessment for the Hooters franchise restaurant proposed for Tiajuana, Baja California, Mexico is presented in the contexts of resident population potential, tourist population potential, business location factors, other factors affecting the operation of a Hooters franchise restaurant, and the financial potential of the proposed ventur
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Approximate Word count = 2510
Approximate Pages = 10 (250 words per page)

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