Ford Escort & Mercury Tracer
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The small car market in the United States has increased in importance since the gas crisis of the mid-1970s. American auto makers, who produced large automobiles which registered poor gas mileage, were surprised by imports such as Volkswagen, Nissan, Toyota and Mazda, all of whom stressed economy over luxury. Since that time, some of the luxuries formerly associated with large automobiles have been built into the smaller cars as American manufacturers have sought to build cars which can successfully compete in this lucrative and highly competitive niche. This research examines one auto maker, Ford, and two of its products which would seem to compete against each other: the Ford Escort and the Mercury Tracer.The Escort was the best selling Ford car for eight consecutive years during the 1980s. Its sister car, the Mercury Tracer, was introduced in 1987 to lackluster results. Both cars were redesigned for the 1991 model year. The Escort featured an athletic looking line that was available in a four-door wagon, four-door hatchback or two-door hatchback. Close inspection reveals its heritage, but the car was substantially changed in appearance. The Tracer is available as a four-door wagon and a notchback. Its graceful appearance is similar to the highly successful Mercury Sable. Mechanically, the Tracer LTS is the same car as the Escort LX-E. The ergonomics for both cars are similar, although the Tracer strives for an upscale appeal and contemporary design in its
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by global trends, much more so than some other industries. Escorts, for example, are manufactured in Wayne, Mississippi and Hermosillo, Mexico, and the 1991 Escort was the result of a joint endeavor with Mazda. In the luxury car category, Mercedes Benz competes with the Continental, the Rolls Royce, Jaguar, BMW and Lexus, among others. The fact that the American consumer can choose from so many cars from so many different countries emphasizes the effect that political and economic decisions may have on the consumer.
Tariffs, import quotas and duties increase the cost of goods imported to the United States from other countries. Thus cars that are manufactured in Japan and which are subject to these trade restrictions cost more, in theory, than do cars manufactured in the United States. To get around these restrictions, Japanese automakers have begun manufacturing cars in the United States for sale here. In addition, even cars that are manufactured in the United States may not consist entirely of American-made components, thus raising the question as to what constitutes an "American" car. If the electronics that go into a car are made in Japan, or in Mexico, can the car still be considered American? Or if the sheet metal t
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Some common words found in the essay are:
Mercury Tracer, Lincoln Continental, Hyundai Elantra, Escort Ford, Geo Metro, Lexus American, Tracer Escort, Escort LX-E, Indeed Sable, Toyota Mazda, basic transportation, mercury tracer, car purchases, cars manufactured, car market, car market cars, questionable economic, available four-door, four-door wagon, consumers swayed, economic times, available four-door wagon, questionable economic times, marketed basic transportation, ford escort mercury,
Approximate Word count = 1663
Approximate Pages = 7 (250 words per page)
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