GENERAL ELECTRIC AIRCRAFT ENGINES

This research analyzes the General Electric Aircraft Engines Group from an organizational perspective. General Electric Aircraft Engines Group is a wholly-owned subsidiary of the General Electric Company. The findings of this analysis are presented in discussions related to (1) an overview of the organization, to include historical background and current status, (2) management and leadership, (3) business focus, (4) a SWOT (strengths, weaknesses, opportunities, and threats) analysis, including factors affecting current operations such as delays in aircraft delivery schedules, (5) strategy, and (6) financial performance.

The General Electric Aircraft Engines Group competes in the market to provide power plants for jet aircraft--both civilian and military--on a global basis. Major competitors are Pratt and Whitney in the United States and Rolls-Royce in the United Kingdom (Great, 1992, p. 17). The choice of engines for jet aircraft is largely the decision domain of the aircraft purchaser, as opposed to the airframe manufacturer; thus the General Electric Aircraft Engine Group markets its products to both end users and manufacturers of airframes.

The jet aircraft engine industry has been in the doldrums for quite some time as a consequence of chaos in the airline industries around the world. Over the longer-term, however, predictions are for

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ompetitors. Recently, however, the company has been scoring some major successes in the securing of contracts in the civilian sector of the jet aircraft engines industry. These successes include the following commercial engine orders: 1. The company will provide jet engines for China Southern Airlines (McKenna, 1993b, p. 15). 2. The company will provide jet engines for Greece (Lavitt, 1993, p. 13). 3. The company will provide jet engines for Compagine Euralair (McKenna, 1993a, p. 15). 4. The company will provide jet engines for Turkey (General Electric, 1993, p. 17). 5. British Airways selected General Electric engines for the company's order of Boeing 777s, an action being investigated in the United Kingdom (Shifrin, 1991, p. 31). SWOT Analysis A major strength of the General Electric Aircraft Engines Group is the company's expertise in the development of jet engines for military applications (Kandebo, 1993a, pp. 51-52). The latest such development involves a 90,000 pounds thrust engine (GE to develop, 1990, p. 35). A weakness of the General Electric Aircraft Engines Group is the finding of fraud in the company's dealings with the federal government (Pentagon, 1992, p. 28). Another weak
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Approximate Word count = 1630
Approximate Pages = 7 (250 words per page)

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