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Marketing plan for a small nonprofit

This paper is a marketing plan for a small nonprofit organization located in Austin, Texas, called Rolando's B-Boys, Inc. The corporation was founded by local business owners to provide teenagers with educational and charitable experiences, including participation in a dance group that performs at schools, sports events, political rallies, and other venues, helping to educate young people about the benefits of a drug-free life. The group has been recognized by City of Austin leaders as "Ambassadors of Good Will." Rolando's B-Boys plans to establish a crime-and drug-free community activity center to provide a base for its programs and to offer opportunities for more young people to become involved. Programs will focus on music, dance, art, and drama, building self-esteem by offering an alternative to sports programs, which are the principal activities now available. The center will also support the work of the schools by providing after-school tutors, academic encouragement, and scholarships. This plan outlines the process that Rolando's B-Boys will follow in developing itself as an organization, assessing its external market, developing its product, and marketing its plans to the community. Because this is a preliminary proposal, it will also seek to outline areas where further research is required, additional questions must be asked, and detailed development must still occur.

Roland Fuentes is an Austin businessman who owns a beauty salon and spa. A lifelong resident of the city, he has been an active supporter of youth programs, believing that they serve an important purpose in providing young people with support, encouragement, and the opportunity to establish productive life choices. He founded Rolando's B-Boys to fill a gap he perceived in the kinds of activities available to young people within his community. Although teenagers had many opportunities to play baseball, soccer, basketball, and other sports, those w...

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Marketing plan for a small nonprofit. (1969, December 31). In LotsofEssays.com. Retrieved 08:36, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1690425.html