Marketing plan for a small nonprofit
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This paper is a marketing plan for a small nonprofit organization located in Austin, Texas, called Rolando's B-Boys, Inc. The corporation was founded by local business owners to provide teenagers with educational and charitable experiences, including participation in a dance group that performs at schools, sports events, political rallies, and other venues, helping to educate young people about the benefits of a drug-free life. The group has been recognized by City of Austin leaders as "Ambassadors of Good Will." Rolando's B-Boys plans to establish a crime-and drug-free community activity center to provide a base for its programs and to offer opportunities for more young people to become involved. Programs will focus on music, dance, art, and drama, building self-esteem by offering an alternative to sports programs, which are the principal activities now available. The center will also support the work of the schools by providing after-school tutors, academic encouragement, and scholarships. This plan outlines the process that Rolando's B-Boys will follow in developing itself as an organization, assessing its external market, developing its product, and marketing its plans to the community. Because this is a preliminary proposal, it will also seek to outline areas where further research is required, additional questions must be asked, and detailed development must still occur. Roland Fuentes is an Austin businessman who owns a beauty salon and spa. A lifelong resi
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ven track record. B-Boys should be able to build on its success, but the organization needs to stay aware of how it is perceived by those who do not yet contribute to its activities, as many of these individuals are the organization's target market.
Rolando's B-Boys will first conduct some studies to ascertain its image within its community. The organization expects to find that it is perceived positively by those involved and by groups that have seen its performances, but that it is not widely known outside of its immediate neighborhood. Although the group uses its performances as a means of broadening its recognition, these efforts must be heightened. The group will consider hiring a publicist in order to expand public awareness of the organization's activities and long-range goals.
B-Boys will also seek to expand its board of directors in significant ways. The board, which is currently an almost exclusively grass-roots collection of supporters, will be broadened to include at least one high-profile political figure (preferably at least on the city government level), a performer with some stature in Austin's arts community, and as many corporate heads (at the CEO level) as possible. These individuals will be targeted for
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Some common words found in the essay are:
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Approximate Word count = 2237
Approximate Pages = 9 (250 words per page)
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