The sports utility vehicle (SUV)
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The sports utility vehicle (SUV) has recently made significant inroads in the American automotive market. Moving to approximately a ten percent share of the market, SUVs, which are rugged and designed for off-road driving, are used for trips to the supermarket and soccer matches by suburban mothers chauffeuring children, and by urban fathers commuting to the office. With sticker prices upwards of $30,000, consumers are willing to pay a considerable amount for the image of independence that these vehicles offer, particularly since most consumers will never take full advantage of the actual potential of the vehicle. This research considers the history of the sport utility vehicle, the types of consumers who are drawn to it, and the nature of the market itself. Development of Sport Utility Vehicles Some market analysts estimate that the industry could move from having a 40 percent share of the market (for all truck sales, including SUVS) to having a 60 percent share by the turn of the century. This represents a shift of 3 million vehicles, and presents some companies with a lucrative opportunity. Luxury cars commanded a 9.6 percent share of the passenger car market in 1990, yet had only 8.2 percent in 1995. Chevrolet estimates that most of these lost consumers moved to sport utility vehicles and trucks with prices well over $30,000 (McElroy 156). In order to boost market share, changes will need to occur in the sport utility vehicle market. For example,
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ne people with a wheel base that is 131.5 inches and an overall height of nearly six feet. The 454 engine delivers 230 horsepower, which is approximately one-half again as much as is available from the Ford Explorer (the Ford competitor to the Suburban). The Suburban can be outfitted for towing, but the vehicle has one of the lowest gas ratings (12 miles per gallon) of any vehicle in its class. Prices vary depending on the options the buyer purchases, but typically run upwards of $30,000 for "basic" models (Jones S14).
Sport utility vehicles come in various sizes and trim packages. The Jimmy, for example, a much smaller SUV than the Suburban, is available in two and four door versions with two or four wheel drive. It features a 4.3 liter V6 engine that boasts 195 horsepower at 4500 rpm. Buyers can purchase a four-speed automatic or five-speed manual transmission for the 181.6 inch long and 107 inch high vehicle. It has a ground clearance of 7.5 inches and luggage capacity of 31 cubic feet. It also features four-wheel anti-lock brakes and a towing capacity of 5,000 pounds. Optional equipment includes a CD player, leather interior and an overhead console. The Jimmy is priced from $18,955 to $27,018 and features gas mileag
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Approximate Word count = 2643
Approximate Pages = 11 (250 words per page)
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