The Real Estate Profession
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The real estate profession is essentially a profession of service, and the human element enters into every sale and purchase of real property. As no two clients are the same, neither are any two buildings, which may differ in size, shape, construction and value, and are subject to deterioration and obsolescence. To contain this variety of clients and products, several professional organizations serve the marketing and management functions of real estate, and all are affiliated with the National Association of REALTORS (NAR). (REALTOR is a federally registered collective trademark, and only active brokers who are members of state and local NAR boards are permitted to use this trademark). The profession, however, was not always so well governed. Before laws required real estate agents to have licenses, local professional real estate organizations called real estate boards invited agents to join on a voluntary basis. Many veteran real estate agents, however, recognized the need for a more controlling organization. Greater supervision of agents' activities, they believed, would achieve two important ends: establish a discipline of professional performance and elevate the status of agents and of the profession in the public's mind. To form this controlling organization, local boards were gradually grouped into state associations. By 1908, these associations combined to form the National Association of Real Estate Boards (NAREB). In 1914, the board drafted a model licensi
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the Realtor agrees to stay informed regarding laws and regulations, proposed legislation, and current market conditions in order to advise clients properly . . . In other words, to be recognized as a Realtor, one must not only comply with the letter of the law, but also observe the ethical standards by which the industry operates (Harwood and Jacobus, 1990, p. 486).
As past and present presidents of real estate-related organizations have reviewed the activities and potential of the industry, one may find in their remarks the best evidence of its progress and needs. Real Estate Today magazine President Robert H. Elrod, for example, believed many changes were forthcoming:
Information is your main product. Its what you [members] use to meet consumers' needs. Your value and productivity depend on your access to information and the skill with which you apply that information to serve buyers and sellers . . . The Association recognizes that advances in technology are challenging your position as the primary provider of real estate information. If you become just another customer of data supplied by outside information giants, you diminish your value to the parties in a transaction . . . The bottom line is that you should look to th
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Some common words found in the essay are:
Ethics Subsequently, National Association, Task Force, Smith Corgel, Congress NAR, NAR REALTOR, Committee RPAC, Robert Elrod, Council Realtors, Code Ethics, real estate, local boards, national association, realtor 4, realtor 4 ---, 4 ---, --- 1994, association realtors, lobbying efforts, nar affiliates, institute real estate, institute real, national association realtors, real estate boards, real estate industry,
Approximate Word count = 3416
Approximate Pages = 14 (250 words per page)
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