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Online Retail Shopping

A Survey of Online Retail Shopping:

This analysis shall attempt to discern the development, promise, problems, and implications of electronic commerce, with a particular emphasis on electronic retail selling over the World Wide Web. It shall attempt to determine the chief issues facing electronic retail commerce and provide some general, preliminary guidance that would be useful to the retailer when seeking to understand the implications of e-commerce for his or her business.

The essay begins with a brief thematic introduction that presents an overview of the growth of electronic retailing, and a discussion of the similarities and differences from non-electronic retailing. The bulk of the essay consists of a literature review, intermixed with discussion of the implications of the findings in the literature. Specific examples of current practices and experience will be followed by a consideration of theoretical work on the shopping process; the suggestion is made that the full exploitation of e-commerce requires rethinking the retail process at a basic level. The essay will close with brief concluding remarks and implications for further research.

A note on terminology: In this essay, as in most of the literature on online commerce, "the Internet" and "the World Wide Web" (or simply "the Web") will be used interchangeably. In fact, the World Wide Web is only one component of the Internet, which also comprises numerous other features and capabilities. Nevertheless, within the larger universe of the Internet as a whole, the World Wide Web is the medium through which almost all electronic retail commerce takes place, and this is likely to remain the case for the foreseeable future.

Since the Internet burst into wide public notice in the middle 1990s, electronic retail commerce has grown very rapidly, but not as rapidly as discussion and debate about that commerce, ranging from optimistic forecasts to debates about ...

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Online Retail Shopping. (1969, December 31). In LotsofEssays.com. Retrieved 22:26, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1691045.html