Viacom Inc. wants to establish a series of Space Camp Theme Parks in Malaysia, which will require a $150 million investment. This study examines the potential risk of such a venture through analysis of demographic factors, economic factors, cultural factors, and political factors.
Demographic analysis reveals that the Malaysian population is quite large and quite diverse. While different ethnic, religious, and social groups are intermingled, there are also distinct patterns of regionalization.
The economic situation is stable in relationship to many of its neighboring countries. Malaysia is experiencing some economic turmoil, but the country seems to be managing to stave off much of the crisis affecting other Asian countries.
Malaysia is a multicultural society, with Malays, Chinese, and Indians living side by side. Entertainment and movies are quite popular in Malaysia among the Chinese and Malay populations.
The political scene in Malaysia is complex only because the demographic mix is complex. The leaders and the government regulations are discussed.
The analysis ends with recommendations, which suggest that Viacom could successfully establish Space Camp Theme Parks in Malaysia. There are four separate but related recommendations and action steps are detailed.
Company Description and Proposed Investment
Viacom Inc. together with its subsidiaries and divisions, according to its 1997 10-K, is a diversified entertainment and publishing company with operations in four segments: (1) Television Networks and Broadcasting; (2) Entertainment; (3) Video and Music/Theme Parks; and (4) Publishing (10K, 1997, 1).
Through the Networks and Broadcasting segment, the company owns and operates MTV, Showtime, Nickelodeon/Nick at Nite, VH1, and 11 broadcast television stations. Through the entertainment segment, which includes Paramount pictures and Spelling Entertainment Group Inc., the company produces and dist...