Establishment of Space Camp Theme Parks in Malaysia

Demographic analysis reveals that the Malaysian population is quite large and quite diverse. While different ethnic, religious, and social groups are intermingled, there are also distinct patterns of regionalization.

The economic situation is stable in relationship to many of its neighboring countries. Malaysia is experiencing some economic turmoil, but the country seems to be managing to stave off much of the crisis affecting other Asian countries.

Malaysia is a multicultural society, with Malays, Chinese, and Indians living side by side. Entertainment and movies are quite popular in Malaysia among the Chinese and Malay populations.

The political scene in Malaysia is complex only because the demographic mix is complex. The leaders and the government regulations are discussed.

The analysis ends with recommendations, which suggest that Viacom could successfully establish Space Camp Theme Parks in Malaysia. There are four separate but related recommendations and action steps are detailed.

 Company Description and Proposed Investment

Viacom Inc. together with its subsidiaries and divisions, according to its 1997 10-K, is a diversified entertainment and publishing company

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ing companies and force restructuring in others; * Postponing $17 billion in infrastructure projects, including parts of the Multimedia Super Corridor; * Lowering the current-account deficit from 8% of GNP to 4%; * Keeping a lid on inflation by pressuring retailers not to raise; prices; and * Raising interest rates to curb capital flight. Cultural Factors Malaysia is a multicultural society, with Malays, Chinese, and Indians living side by side. The Malays are the largest community. They are Muslims, speak Bahasa and are largely responsible for the political fortunes of the country (Malaysia at a glance, 1998). The Chinese comprise about a third of the population. They are the wealthiest, speak Hokkein, Hakka, and Cantonese, and are dominant in the business community. The Indians account for about 10% of the population. They are mainly Hindu Tamils from southern India, they speak Tamil, Malayalan, and some Hindi, and live mainly in the larger towns on the West Coast of the peninsula. There is also a sizeable Sikh community. Eurasians and indigenous tribes make up the remaining population. Despite Bahasa Malaysia being the official language, when members of these different communities talk to each other, they generall
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Approximate Word count = 3998
Approximate Pages = 16 (250 words per page)