Business Plan for Facility in Thailand

The following is a business plan for the creation of a production facility in Thailand to manufacture chassis and suspension components for pickup trucks. Such a facility would be able to make use of the inexpensive and well-trained and motivated work force in Thailand, a work force that includes a large number of workers who have worked for other auto and truck manufacturing plants in that country and who are therefore already trained. The facility would also be well-situated for shipping these components to other parts of Southeast Asia and beyond, serving the growing market throughout that part of the world.

The market size and growth potential in Thailand has been a magnet to auto makers from around the world, and the healthy automobile industry that already exists in Thailand would serve the needs of the proposed facility by providing a trained work force, a ready-made shipping system, and connections to other parts of Southeast Asia where the pickup truck market has been growing in recent years.

Thailand in fact has been trying to fashion itself as a regional hub for vehicle production throughout southeast Asia, and thus the proposed facility would fit with the government's programs and intentions and would be able to draw on the government for support. The economy would benefit from the creation of this facility and so would be welcome, especially in the current economic climate where added business would be helpful in addressing the economic downturn

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l, and the initial production range is expected to be between 5,000 and 10,000 units. Saangyong is going to manufacture 2.9-liter diesel engine pickups in Thailand. Japanese companies are also expanding their product lines to produce models with more powerful engines. Isuzu will make minor changes and add a 2.8 liter turbo-diesel engine to its current model. Nissan will replace its 2.5-liter engine with a 2.7-liter diesel engine. Mitsubishi is adding the Strada, a version with a 2.8-liter engine and four-wheel drive. Toyota will launch the Hilux Mighty-X Plus, a larger and more powerful truck. Mazda is developing a new engine for its Thunder model, featuring three valves per cylinder and indirect ignition (Thailand pickup truck Market, 1997). Competition in the pickup market will thus increase greatly over the next few years, and competition in the production of parts for this market will also increase accordingly. Assemblers today place most of their purchase orders for original equipment for assembly with local, parts manufacturers even in cases where such parts are imported. Assemblers keep a list of qualified vendors who are asked to submit bids to supply the required parts. Vendors are given the drawings and specif

Category: Foreign - B