Feasibility Analysis for Exporting Lingerie to Indonesia

Based on the contemporary socio-economic and political profiles of Indonesia, there are many problems inherent in exporting American-made lingerie garments into that country. However, based on the economic outlooks proposed by any respected authorities, there are potentially large profits to be made. This analysis discusses these problems and potentialities in four major sections: Section 1, The Economic Variables; Section 2, The Economic Forecast; Section 3, the Market Demand; and Section 4, Economic Risk.

Indonesia's population of some 198 million is spread across 13,700 islands in the Pacific Ocean, with several main cities, most notably the Capitol Jakarta, Medan and Bali. The 1995 Gross National Product in U.S. dollars was $153,270 million and the nation has a per capita income of $780. Total 1995 imports were $16,359.6 million and total exports were $40.1 billion. Its major trading partners are the United States, Australia, Japan, Taiwan, and Singapore.

A major economic variable which must be taken into consideration for this feasibility analysis is the fact that the $780 per capita figure though statistically accurate is quite misleading, since approximately 75 percent of the attributed population of Indonesia consists of a wide variety of ethnic tribes. When those people (who would not be potential customers of a lingerie line anyway are factored ou

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Approximate Word count = 1113
Approximate Pages = 4 (250 words per page)