Motorola, Inc.

Motorola stands today as number 29 in the fortune 500. Motorola is a company that has changed the nature of its core business several times over its history, but it remains a business devoted to different forms of consumer electronics.

Motorola's equipment businesses include cellular telephone, twoway radio, paging and data communications, personal communications, automotive, defense and space electronics, and computers. The Cellular Subscriber Sector (CSS) primarily designs, manufactures, distributes, markets, and services subscriber radiotelephone equipment for cellular and personal communications networks, and the products of this division include mobile, personal, and wearable cellular telephones and related accessories. The Land Mobile Products Sector (LMPS) designs, manufactures, and sells analog and digital twoway voice and data products and systems for a variety of worldwide applications.

Motorola was once the clear leader in this field, but Motorola is now battling Nokia and Ericsson for the top spot among mobile phone makers. Cellular products make up nearly 40 percent of Motorola's sales, while semiconductors account for 24 percent. The company also makes twoway radios, pagers, computers, electronic components and systems, and networking peripherals. Motorola has operations in about 60 countries and gets about 45 percent of its sales from outside the United States. Motorola provides wireless telecom services in developing nations and owns

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me, a year or two, to work our way through all the issues'" (Crockett 62). Motorola developed from an earlier company founded by Paul Galvin as Galvin Manufacturing in 1928 in Chicago. The company started producing car radio receivers in 1929. Galvin met Daniel Noble, a professor working on mobile design, and brought him into the company, which was renamed Motorola in 1947 after the car radios it produced. In that same year, Noble established an Arizona research laboratory to go after defense contracts for radio communications. At the time, radios required vacuum tubes, which the company purchased from RCA. Noble persuaded Galvin to invest in research and development geared to the production of solid-state components, so in the late 1950s, the company started producing semiconductors. Motorola has since produced integrated circuits and microprocessors, and these products allowed the company to market outside the company's strong niche in the automobile industry. In 1959, Galvin died and was replaced by his son, Robert. In the 1970s the company sold its television business to the Japanese company Matsushita, after which Motorola invested in the data communications market for hardware such as modems. Motorola invested heav

Category: Business - M