This study will provide a backbone cultural analysis of Brazil. It is being done as part of a marketing project to export and sell the Yomaga yo-yo. The information contained herein has been drawn from a variety of sources, and are not to be considered exhaustive.
The Brazilian social structure is baffling. It is one of the world's largest economies, yet has many problems that are almost "third world." Brazil is receptive to new products and there is strong consumerism in the nation, especially in the densely populated seashores.
There has been a gradual breakdown in Brazil's social infrastructure, much of that based on the nation's incredible inflation rates. Since the yo-yo is high tech in design, it is expected to appeal to the young. Like most developing nations, Brazil's population is young; the percentage of people under 20, however, declined to less than half of the total population between the 1970s and the 1980s, while older age groups increased. The modernization of society has equally been a factor in the increase in life expectancy and a lowering of the birth rate, along with a general lowering of the population.
This study will provide a backbone cultural analysis of Brazil. It is being done as part of a marketing project to export and sell the Yomaga yo-yo. The information contained here has been drawn from a variety of sources, and are not to be considered exhaustive.
II. Brief Discussion of Brazil's History
A Portuguese colonial government was established in 1549, a fact which set a trend for European immigration. Spo Paulo was founded in 1554, Rio de Janeiro in 1567. A gold rush in 1693 brought new European immigration and development of the lucrative coffee- and sugar-growing industries.
In 1807 Rio de Janeiro became the seat of the royal government of Portugal, which had been driven from Lisbon by French emperor Napoleon I. King John VI returned to Portugal in 1821, making his...