Media Technology for Organizations

Presentation media are employed by organizations in support of specific and varied objectives. If presentation media are to make an optimal contribution to objective attainment, the application of media technology appropriate to the task at hand is required. The wide variety of available media technology, together with the dynamic characteristics of presentationmedia innovation and improvement, creates a significant problem for the organizational officer charged with the responsibility of meshing media technology and organizational objectives and

tasks. A systematic plan for media selection and implementation is required, if this function is to be performed both efficiently and effectively.

The purpose of this study was to propose an approach for the systematic selection and implementation of the use of presentation media within organizations. The specific objectives of this research were as follows:

. . .
attain those objectives (Rowe, Mason, & Dickel, 1982). It has been said that planning must be an intuitive process, if it is to be effective. The planning process was conceived as one in which planners proceed to (1) identify arenas of activity, and (2) preferred (by the organization) styles of action. Proceeding in this manner, the planning mode within an organization would depend primarily upon (1) the specific tasks confronting an organization at a given point in time, (2) the character and structure of the organization at a given point in time, and (3) the capabilities and preferences of the people within the organization at a given point in time. With such a perspective, objectives and goals would be determined subsequent to the development of sspecific plans for their attainment. 9 Within a framework where objectives and goals formulation preceed the planning process, the process itself must develop (1) a statement of the organization's positionboth the present and future positions, (2) an assessment of the organization's external environmentboth for the present and the future, (3) an analysis of the impact of external environmental factors on the organization, (4) an identification and an evaluation of the o
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Some common words found in the essay are:
Mason Dickel, John Kotter, Practical Application, Lewis Harcleroad, Definitions Definitions, Gerstein Reisman, Media Technology, CAI CAI, Conclusion Based, Statement Presentation, | |, presentation media, | | |, media technology, presentation technology, selection implementation, media selection, presentation process, presentation media technology, physical science, planning process, technology presentation, technology presentation process, media selection implementation, physical science concept,
Approximate Word count = 3789
Approximate Pages = 15 (250 words per page)

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