Organizations employ presentation media in conjunction with a wide range of activities. The activities may involve training, strategy development, problem solving, decision mak ing, or any of a number of other essential functions. A wide variety of media technology is available, and technological innovation in the field is dynamic. Effective management of organizational use of presentation media is essential, if maxi mum benefit of such use is to be attained.
Presentation media are employed by organizations in sup port of specific and varied objectives. If presentation media are to make an optimal contribution to objective attainment, the application of media technology appropriate to the task at hand is required. The wide variety of available media technol ogy, together with the dynamic characteristics of presentationmedia innovation and improvement, creates a significant problem for the organizational officer charged with the responsibility of meshing media technology and organizational objectives and
tasks. A systematic plan for media selection and implementa tion is required, if this function is to be performed both efficiently and effectively.
The purpose of this study was to propose an approach for the systematic selection and implementation of the use of pre sentation media within organizations. The specific objectives of this research were as follows:
1. To define the planning requirements for presenta tion media selection and implementation.
2. To develop a model for media selection and imple mentation.
This study deals with presentation media on a conceptual level. Specific presentation media technologies are not consi dered, other than as necessary to illustrate specific points.
Definitions of presentation technology typically vary according to the way in which the factor is conceptualized by those individuals constructing the definitions (Saettler, 1989). There are two widely accepted concep...