Jesse Jackson

have been arguing for defining 'civil rights' in the narrowest possible terms as the strictly legal right of individuals not to be intentionally discriminated against in voting or seeking employment or housing. Accordingly, they claim that mechanisms such as affirmative action and special setaside programs for minorities are illegitimate because these mechanisms are colorconscious rather than colorblind . . . Further, they assert that traditional civil rights groups and leaders have strayed from their legitimate roles because they concern themselves with political, economic, educational, and even foreign policy issues rather than with civil rights, narrowly conceived.1

Into this dilemma is the personage and ideology of Jesse Jackson. This paper will focus primarily on the media attention and interpretations Jesse Jackson has received since the president

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y."15 As an historical precedent, though, these comments about Jackson might have no pertinent meaning is it weren't for the possibility that Jackson might emerge as a serious contender for the 1992 nomination. One of the things that Jackson excels in his "wheeling and dealing" personality. The national media has played up this skill since 1988, and seems already to be pushing Jackson toward the '92 nomination. In March, 1990, Jackson himself declined to run for the "modest" mayoral office in Washington, D.C.. He commented, "I want to serve, but not as mayor."16 This response brought forth mixed reviews from both the media and public opinion, ostensibly influenced by the media coverage of this statement. Most analysts believed that Jackson declined to run for mayor so he would be free to pursue the Presidency in 1992, yet many of the national Democratic Party leaders were disappointed. In fact, . . . spurning the mayor's race may hurt Jackson in the long run. 'The perception was the city needed him badly and the opportunity was there and he didn't do it,' says Democratic consultant Robert Beckel. 'It begs a really important question, which is "Why?"' Jackson supporters have a ready answer: an instinct to keep his optio
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Some common words found in the essay are:
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Approximate Word count = 4561
Approximate Pages = 18 (250 words per page)

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