A Site Selection Survey
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This study involved the conduct of a site selection survey, which was one facet of an investigation of the feasibility of establishing a combination self service convenience store and self service gasoline station in Muskogee, Oklahoma. The results of the research performed, together with the conclusions drawn from those results, and the recomendations stemming from the conclusions, are presented in this thesis. The statement of the problem investigated, and the study purpose, significance, and limitations are presented in this chapter.Site selection for either a new business or for a new outlet of an existing business is a critical factor in the development of a strategy which will optimize the probability of long term success.1 Market potential, demand, and competitive saturation must be assessed, along with such factors as site availability, adequacy, and costs.2 The site location decision must be based on an analysis of the best available data, as opposed to the desires of an entrepreneur or corporate manager. In this context, the research question investigated in this study was stated as follows: Which of 12 1P. E. Murphy, and B. M. Enis, Marketing, 2nd ed. (Glenview, Illinois: Scott, Foresman and Company, 1990), 425 436. 2W. F. Glueck, Business Policy and Strategic Management, 5th ed. (New York: McGraw Hill Book Company, 1990), 107. potential site locations would optimize the probability of long term success of the proposed
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duced into the models.11 The concept of profit maximization, which is consistent with the traditional interpretation of the theory of the firm, has been retained in the contemporary models. The traditional interpretation of the theory of the firm itself has been challenged, however, and a behavioral model of the theory of the firm has emerged.
The introduction of the behavioral model of the theory of the firm had significant implications for location theory. It indicated that locational decisions likely had behavioral aspects that were not effectively considered in the generally used location decision models. Behavior is of considerable significance in analyzing location decisions. Although not desirable, it not unusual for entrepreneurs to substitute preferences for analysis in assessing site locations.
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10Paelink, and Nijkamp, 164.
11Ibid., 170. Business Acquisition of Real Estate
The acquisition of and investment in real estate is an increasingly important consideration for business enterprises. Criteria for such acquisition and investment has been brought under intensive review, as a result of the federal income tax reform enacted in 1986.
There exist organizational level objectives for the acquisition of a
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Some common words found in the essay are:
Research Marketing, Prentice Hall Inc, Industrial Development, Self Help Press, Muskogee Oklahoma, Estate Review, Lexington Books, Negative Indifferent, Real Estate, Five Seven, real estate, commercial service, marketing research, site locations, site location, potential site, potential site locations, self service gasoline, acquisition investment, gasoline stations, real property, real estate appraisal, self service gasoline stations, mcgraw hill book company, york mcgraw hill book,
Approximate Word count = 5165
Approximate Pages = 21 (250 words per page)
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