This study involved the conduct of a site selection survey, which was one facet of an investigation of the feasibility of establishing a combination self service convenience store and self service gasoline station in Muskogee, Oklahoma. The results of the research performed, together with the conclusions drawn from those results, and the recomendations stemming from the conclusions, are presented in this thesis. The statement of the problem investigated, and the study purpose, significance, and limitations are presented in this chapter.
Site selection for either a new business or for a new outlet of an existing business is a critical factor in the development of a strategy which will optimize the probability of long term success.1 Market potential, demand, and competitive saturation must be assessed, along with such factors as site availability, adequacy, and costs.2 The site location decision must be based on an analysis of the best available data, as opposed to the desires of an entrepreneur or corporate manager. In this context, the research question investigated in this study was stated as follows: Which of 12
1P. E. Murphy, and B. M. Enis, Marketing, 2nd ed. (Glenview, Illinois: Scott, Foresman and Company, 1990), 425 436.
2W. F. Glueck, Business Policy and Strategic Management, 5th ed. (New York: McGraw Hill Book Company, 1990), 107.
potential site locations would optimize the probability of long term success of the proposed combination self service convenience store and self service gasoline station?
Purpose of the Study The purpose of this study was to evaluate the appropriate data relative to the site selection for the proposed combination self service convenience store and self service gasoline station. The goal was to draw a conclusion as to which of the potential site locations optimize the probability of long term success of the proposed business venture.
For the entrepreneur, the significance...