Financial Performance of Acute Care Hospitals

Dynamic change continues to characterize the health care

delivery environment in the fall of 1989. Within such an

environment, institutional care providers in particular must

develop and implement new and effective strategies, if they are

to remain viable entities. One key area where strategic inno

vations are required is marketing.

This research examines the ways in which strategic plan

ning and marketing principles may be employed by acute care

general hospitals to enhance bottomline financial performance,

and to assure continued institutional viability. The changing

health care delivery environment is examined in the following

discussion. This examination is followed by a consideration of

the application of strategic planning and marketing principles

by acute care general hospitals.

THE CHANGING HEALTH CARE DELIVERY

ENVIRONMENT

As a result of a combination of factors (increasing costs

of health care, changing societal values, advances

. . .
An Organization's External Environment An organization's external environment has been described as an external coalition (Mintzberg, 1979). Included in this external coalition are (1) owners, assuming the organization is a publiclyheld company, or taxpayers, if it is a publiclysup ported institutionacute care general hospitals may fall into either category, (2) suppliers, (3) unions, or other employee groups, and (4) the general public. Relatively recently, the concept of an organization's external environment as an exter nal coalition has been expanded (Glueck, 1984). This expanded definition of the external environment includes the following elements: 11 1. Economic factors. The economic factors which have the greatest impact on an organization's strategic planning are (a) the stage of the business cycle, (b) trends in price inf
. . .

Some common words found in the essay are:
Porn Manning, External Environment, Pfeffer Salancik, Mentkowski Doherty, Mason Dickel, Hambrick Lei, Boston Consulting, HMO HMOs, Control Society, Tillotson Rosada, health care, strategic planning, health care services, care services, external environment, acute care, contingency approach, care hospitals, planning process, acute care hospitals, organization's external, hospital administrator, organization's external environment, strategic planning process, contingency approach management,
Approximate Word count = 8254
Approximate Pages = 33 (250 words per page)

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