United States market involved the following questions: (1) should capacity expansion be pursued through acquisitions, or by building new facilities? (2) should the Club attempt to orient Americans to its facilities in other parts of the world, or should it expand North American region facilities? and (3) should the Club attempt to reach potential American customers through the Club's long standing word of mouth approach to selling, or should it adopt more aggressive marketing tactics? Each of these issues held significant implications for each of the five objectives of Club Med's top management, which were iden tified in the preceding discussion. 3
Either the acquisition of existing facilities, or the con struction of new facilities would permit Club Med to
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