Customer Analysis Survey on New Airline

A consumer survey was used as the primary methodological basis for the collection of the data required for the customer analysis. The survey was conducted at Los Angeles International Airport. In the passenger terminal lobby, at a point relatively near to the checkin counters of American, Delta, and United airlines, individuals were stopped at random, and asked if they would agree to participate in the survey. If they agreed to participate, they were asked if they were at the airport to checkin for a flight. If they responded negatively, they were thanked for their time, and asked no further questions. Such individuals were not included in the survey. If they responded positively, they were asked the questions included in the survey questionnaire. When an individual had responded to all of the survey questionnaire items, the

1 2researcher thanked the participant, and sought out another individual in the lobby, where the procedure just described was repeated. This procedure was repeated, until a total of 15 individuals had responded to the survey questionnaire.

The survey questionnaire (a copy of which is attache

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nformation obtained from the market analysis, three factors were identified as important influencers in the purchase decision for airline transportation. These factors were price, safety, and service. What Attributes/Factors Are Important In Buying the Product?_______________ A summary of the responses to the survey questionnaire with respect to influence factors considered to be of the greatest importance is as follows: (1) safety66.7 percent; (2) service26.7 percent; and (3) price6.6%. It is evident that safety is of paramount importance in the airline transportation purchase decision. What Complaints, Suggestions orDissatisfactions Do They Have?_ Problem areas identified through the survey for existing airline companies were security, food service, baggage service, 6 flight delays, and poor flight connections. Of these factors, respondents to the survey questionnaire indicated significant dissatisfaction with the food service of existing airline companies, and a somewhat significant level of dissatisfaction with security. What Opportunities Do You See in This Industry?____ Based on the market analysis, the opportunities in this industry appear to be strong over the coming two decades. This
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Some common words found in the essay are:
World War, Airbus Industrie, EXECUTIVE SUMMARY, Delta United, Industry____ Based, INDUSTRY COMPETITORS, Yearof Sample, Purchasing Product__, , Complaints Suggestions, airline company, proposed airline, proposed airline company, survey questionnaire, customer analysis, target market, airline transportation, food service, airline companies, destination cities, mckellin 1988, responses survey questionnaire, description proposed airline, page data table, summary responses survey,
Approximate Word count = 2351
Approximate Pages = 9 (250 words per page)

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