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Export Feasibility Analysis of Astro-Vest Softwar

Export Feasibility Analysis of Astro-Vest Software to Japan

Astro-Vest is a newly created product which has been in research and development for three years and in beta testing for six months. The following analysis examines the feasibility of exporting this software product to Japan.

The economic climate in Japan is changing rapidly in response to stock market devaluations of the last several years. These largely negative financial events have had a profound impact on the social and economic needs of the population.

Great copyright improvements have been made in Japan. However, the lack of import rights in existing laws has forced Japanese consumers to pay unusually high prices for some kinds of software products, including Astro-Vest.

The current Japanese government, for the most part, recognizes the significant role of greatly-reduced trade barriers in creating a stable trading economy. The volume and types of imports is growing, since many barriers have been analyzed and corrective steps have been instituted.

A strong aspect of Japan's ancient and modern cultural history is an acceptance, if not total belief in astrology. Among the most popular American business lecturers in Japan are men who are the more visible believers in the theory that portfolio management can logically be based on astrological principles.

The market for all information technology products in Japan is growing constantly, imported software hitting 1994 figures of $4 billion, with American sales estimated at close to half of that. Astro-Vest currently has no competition.

The relevant market environment for Astro-Vest Investment Software suggests that the product will be well received. The research on the buyers shows a latent desire to own a product such as Astro-Vest.

The common perception that the Japanese do not want to import technology is wrong - over 90% of client-server software in use in Japan originates from ov...

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Export Feasibility Analysis of Astro-Vest Softwar. (1969, December 31). In LotsofEssays.com. Retrieved 08:26, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1691884.html