Jamba Juice Marketing Analysis

Perron sought out private investors, pooled some three million dollars, renamed his juice bars Jamba Juice Co., and embarked on a massive expansion program which he intends to take national in the next five years. In fact Perron's goal is to have 1,000 Jamba Juice bars nationally within those five years (Steinhauer, 1997, 1). He intends to use Starbuck's Coffee as his model for successfully nationalizing his company (Hoover, 1997, 2).

According to the industry periodical, Nation's Restaurant News, currently there are forty-six Jamba Juice bars throughout California. Despite the fact that some critics are skeptical that the company can go national, there is no doubting Jamba Juice's phenomenal success in California. Jamba Juice has managed, in just seven years, to carve out by far the largest share of an extremely competitive California market in which hundreds of sm

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nvestor in Jamba Juice Co., Bob Kagle of Technology Venture Investors, confirms these themes when he recently explained why he convinced his company to invest seven million dollars in the venture: I came across one of the stores shortly after it opened in Palo Alto, and I had to fight my way to get to the line. But the thing that really captured my attention was that the people [customers] were real zealots about this thing. It seemed like everyone had a tremendous sense of affirmation about buying this Smoothie (Seo, 1997, 2). President Kirk Perron of Jamba Juice has put great emphasis on the atmosphere created in his stores. When he visited the franchised stores in the early 90s, he was displeased to hear them playing light Jazz which he felt didn't fit the "go getter" image of his stores. Jamba Juice stores now all play pop music when open. Additionally, Jamba Juice bars are well lit and airy, and covered with light and pastel colors. This atmosphere is designed to make the customer feel almost as if they are outdoors and surrounded by nature's best ingredients and products. The Jamba Juice bar is supposed to make customers feel energized and cheerful from the moment they walk through the door, to the moment they fin
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Some common words found in the essay are:
Jamba Juice, Jamba Juice's, Jamba Powerboost, Venture Investors, jamba juice, Furthermore Smoothies, Francisco Bay, Southern California, Bliss Razzmataz, Kirk Perron, Angeles Times, juice bars, 1997 2, seo 1997, 1997 1, jamba juice's, seo 1997 2, jamba juice bars, steinhauer 1997, hoover 1997, quintanilla 1997, mood juice 1997, san francisco, 2 jamba juice, quintanilla 1997 2,
Approximate Word count = 2059
Approximate Pages = 8 (250 words per page)