Create a new account

It's simple, and free.

Turner Broadcasting Division

This company has been operating for 25 years and developed into a major force in cable television and related fields. It has only recently become associated with Time-Warner, but it will continue to operate as a largely independent entity into the near future. The vision of the company in terms of a strategic management of information is vital in seeing to it that the company maintains its position in the face of developing competition, new technologies, and the needs of the consumer.

Turner Broadcasting System came into being in 1970 when Ted Turner used the profits from his billboard advertising business and bought Rice Broadcasting, a small Atlanta-based UHF station. Turner then formed Turner Communications Corporation. Channel 17 lost $689,00 in its first year of operation. The next year, WTSG-TV became the leading independent station in the South. Turner separated the billboard business in 1975.

Turner became interested in the growing cable business and in other technological innovations involving satellite broadcasting. He found that he could reach cable systems across the country by satellite, so he created "superstation" WTBS. The station broadcast a mix of old television shows and movies along with Atlanta Braves and Hawks games, and Turner bought these two teams in 1976 and 1977 respectively. By 1979 the station was reaching 5.8 million homes.

Turner later created Cable News Network (CNN) as the first serious challenge to the major television news networks. The station was launched in 1980 to provide 24-hour news coverage, and it reached 1.7 million homes the first year. The station was able to provide immediate news at times when the networks were providing something else, and this boosted interest in the station and made it more valuable to cable providers across the country.

Turner tried to take over the ailing CBS network in 1986 and failed. He then purchased the MGM/UA film library for $1.4...

Page 1 of 10 Next >

More on Turner Broadcasting Division...

Loading...
APA     MLA     Chicago
Turner Broadcasting Division. (1969, December 31). In LotsofEssays.com. Retrieved 10:51, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1691942.html