Public Relations: The Extensis Corporation
Extensis Corporation is a leading provider of add on software, such as QX Tools for QuarkXPress and Intellihance for Photoshop (Extensis 960505, 1997). Extensis Corporation is the world leading publisher of award winning, productivity enhancement software for creative professionals. From concept and design through output Extensis offers a wider range of cross platform solutions that enable individuals to be more creative and productive while working in the leading graphics applications (Extensis Background, 1997).
Extensis products let users working in creative or prepress environments, such as advertising and design professionals, production artists, publishers, multimedia and CD ROM developers, service bureaus, commercial printers, World Wide Web site designers, digital imagers, and photographers, maximize their investment in their major software applications. Currently, the company's products are designed to enhance the top selling applications on both Macintosh and Windows computers, including: QuarkXPress, Adobe Photoshop, Adobe Illustrator, Adobe PageMaker, Adobe PageMill, and Macromedia Freehand (Extensis Background, 1997).
Headquartered in Portland, Oregon, with 63 employees, Extensis was founded by Now Software, Inc. founder Craig Barnes and Randy Hill (Extensis Home, 1997). Extensis has assembled an experienced management team with a diverse background in the software publishing industry. The team includes executives and key engineers from Adobe Systems Inc., Apple Computer, Inc., Central Point Software, Claris Corporation, Farallon Computing, In Focus, MetaTools, Now Software, Quark Incorporated, Symantec, and other organizations with experience in pioneering markets where none previously existed (Extensis - Background, 1997).
With a strong financial backing from Adobe Ventures L.P. and Hambrecht and Quist, Extensis has consecutively doubled revenue growth an...