Stockholm Based Electrolux

The industrial products category overlaps into the commercial appliances category. The former contains food service equipment, kitchen and bathroom cabinets, industrial laundry equipment, refrigeration (compressors) and freezing equipment for food retailers, as well as vacuum cleaners and wet/dry cleaners for professional use. Also included in the category are materials handling equipment such as aluminum extruders, plastic, paper and metals recycling equipment, and dyeing and textile processing equipment. The metals operations are handled through the Electrolux wholly owned subsidy, Granges (Electrolux, Granges, 1997).

Source: http://www.electrolux.se/computer/group/old_business.htm)

The commercial appliances category contains air conditioners (compressors) and sewing machines. Of course this category like industrial products overlaps into household appliances. Considering that Electrolux manufacturers kitchen and laundry equipment o

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nd recovery" (New growth, 1997). The other theme that relates to mission statement are the financial goals of Electrolux. Current Chairman of the Board and CEO Anders Scharp remarked in the firm's 1996 consolidated results that Creating growth opportunities in traditional markets such as Western Europe and North America requires increased investments in new products and marketing. . . Our efforts of recent years to broaden the group's geographical base and expand in new growth markets have been successful, and must be maintained. . . We are focusing on margins, which means that our goal is to increase the group's market share in terms of value rather than volume. In addition, an ongoing as well as previously implemented restructuring will have a favorable effect on income (Consolidated, 1997, 117).  The quality of Electrolux products seem to speak for themselves. Electrolux commercial and professional products such as laundry equipment, vacuum cleaners, and kitchen equipment are constantly rated among the world's highest volume sellers (Professional, 1997). In order to maintain their reputation Electrolux has presented a number of new product launches, concentrating on increased efficiency and environmentally friendly
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Approximate Word count = 2090
Approximate Pages = 8 (250 words per page)