As exhibit A indicates, Stockholm based Electrolux produces a wide variety of goods (Hoover's, 1996, 204). Within the category of Outdoor Products are the subcategories of forest and garden equipment, including agricultural implements. These products would be chainsaws (30% world share), lawn mowers, garden tractors, lawn trimmers, and leaf blowers. Operations are run through the Husqvarna and Flymo subsidiaries in Europe, and through American Yard Products and Poulan/Weed Eater in the U.S. (Electrolux Home Page, 1997).
The industrial products category overlaps into the commercial appliances category. The former contains food service equipment, kitchen and bathroom cabinets, industrial laundry equipment, refrigeration (compressors) and freezing equipment for food retailers, as well as vacuum cleaners and wet/dry cleaners for professional use. Also included in the category are materials handling equipment such as aluminum extruders, plastic, paper and metals recycling equipment, and dyeing and textile processing equipment. The metals operations are handled through the Electrolux wholly owned subsidy, Granges (Electrolux, Granges, 1997).
Source: http://www.electrolux.se/computer/group/old_business.htm)
The commercial appliances category contains air conditioners (compressors) and sewing machines. Of course this category like industrial products overlaps into household appliances. Considering that Electrolux manufacturers kitchen and laundry equipment of all kinds, this is bound to be the case.
The household appliances category includes sewing machines, air conditioners, refrigerators (compressors), stoves, leisure appliances and floor care products. Many of these goods are commonly referred to as "white goods."
AB Electrolux operates on an international, national, and regional scale. Headquartered in Stockholm, Sweden, AB Electrolux owns 625 companies in 50 countries. In the U.S. Electrolux operates through W...