Flirtation and Sexuality

A good deal of the general research in the area of flirtation has examined it in relation to the communication of sexually-related themes such as communicating that one is sexually available or interested in courtship. In this regard, Moore (1995) states that:

Ethological researchers have demonstrated that during courtship, women exhibit a constellation of subtle facial expressions and gestures commonly labeled flirting. According to the tenets of evolutionary psychology, women are expected to use nondirect tactics to signal interest in a potential partner because their greater investment in the outcome requires the selection of a partner more willing, to invest resources in the relationship. (p. 319)

Noting that flirtation signals may require experience to refine signaling effectiveness, Moore (1995) conducted a field study to uncover evidence for developmental differences in courtship behavior. Methods in the study involved covert observation of adolescent girls in mixed-gender set

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men demonstrated more aggression toward a flirting rival than men, and the strength of aggressive jealous reactions among women was stronger than predicted by conventional double standards. Given this, it was concluded that double standards regarding sexual jealousy are a product of male-inspired attempts to control women through enforced submission, rather than a reflection of evolved behavioral propensities. Flirting in the Workplace Hall (1993) examined flirting in terms of waiters and waitresses service in restaurants. Interview data were collected from 19 waiters and waitresses in five kinds of restaurants. It was noted that both men and women felt that three requirements of providing good service were: friendliness, deference, and flirting. Waitresses were perceived as stereotypically friendly and openly displayed cheerfulness in coffee shops. Moreover, they stated that they often performed a "job flirt." However, it was found that both waiters and waitresses were more likely to engage in "job flirts" in restaurants who cast the work role as "waitressing or waitering," than in restaurants who utilized different kinds of titles for the role such as table servers. Pringle (1996) examined flirting in terms of interpe
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Approximate Word count = 2486
Approximate Pages = 10 (250 words per page)

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