Telemarketing & Information Systems
This is an excerpt from the paper...
Information systems and telemarketing have been implement ed for as many as sixty-five years. Thus, while telemarketing is not new, sophisticated telemarketing is. There has been a literal explosion of interest in telemarketing spurred by the nationwide television campaigns waged by various telephone companies. As Goodman (1984) puts it, "we are all 'reinventing' the telephone and its uses in the day-to-day affairs of the office and community" (Goodman, 1984, pp. 4, ix). Voice mail, answer ing machines, and automated calling devices are just some of the technolo gies which have expanded the industry. This business serves many functions. It is a perfect medium for fund rais ing, generating and retrieving information, enter tainment, and of course, sales.Everyone is accus tomed to callers selling newspaper and magazine subscriptions or to inform us of different features to add to our telephone service. Some common examples of fund raising are campaigns to raise money to halt destruction of the rainforest, or promo tions to stop animal experimentation. Many companies are using voice mail to advertise or disseminate information. In addition, there are 900 numbers which are used for information, entertainment, and sales. There are positives and negatives to telemarketing. From the point of view of many would-be consumers, it is often seen as an intrusion in their lives or businesses. For others it is a conven
. . .
Some common words found in the essay are:
Implementing Technology, Introduction Information, Technology Mention, Goodman Gary, Hall Press, noise level, information systems, 800 900, voice mail, person called, goodman 1984, 900 information,
Approximate Word count = 1014
Approximate Pages = 4 (250 words per page)
More Essays on Telemarketing & Information Systems
|
Customer Service
to Over
32,000 Professionally Written Papers!!!
