Low power television (LPTV)
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Low power television (LPTV) has been in existence since 1980 and immediately spawned thousands of applications, so that by 1984 there were some 250 such stations in operation, 150 of them in Alaska. Yet, many Americans have no knowledge of these stations at all. The intent of the FCC was to fill the television needs of small-town and rural America, areas unable to support expensive stations. Full power stations have a signal that reaches between 50 and 60 miles, while LPTV stations reach between 10 and 15 miles. A full power station costs about $2.5 million to $3 million to launch, while an LPTV station can cost about $300,000 to launch. Similarly, the advertising rates are lower on LPTV stations, making them attractive for that purpose in small communities. From the first, though, there were problems with the allure of LPTV, but the stations proliferated and created a new marketing medium. LPTV stations have their particular administrative form, relationship to the community, advertising methods and programming needs, and they structure the operation so as to take full advantage of the economies possible with this sort of small operation. The first advantage of these stations is that they can shape their programming and their advertising to the needs of a small local area. The promise was the power of television for the cost of radio, allowing potential advertisers to deliver targeted messages to well-defined audiences. By September 1990, there were 936 low-power
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e recognition that one-channel subscription LPTV has limited profit potential compared with multiple channels, and 2) increased confidence among investors in LPTV with multichannel potential. Another reason this is possible today is because of improved reception and the ability to broadcast several channels from one tower, with improved and more economical scrambling methods as well.
LPTV stations have three important administrative departments--programming, advertising, and broadcasting services, or the technical side of transmission. Typically, such stations have only a few employees, perhaps only 7 or so full-time employees, with opportunities for part-time positions both paid and unpaid as well. There are other opportunities in small network program headquarters for those stations that are linked as networks or for entrepreneurs providing programming to LPTV stations in different parts of the country.
LPTV stations are subject to fewer restrictions and regulations than full-power stations, and they never came under the FCC's "must-carry" rules for cable television. This means that most of them must survive strictly on over-the-air transmissions and cannot be received on sets hooked up to cable. One of the primary uses
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Some common words found in the essay are:
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Approximate Word count = 1533
Approximate Pages = 6 (250 words per page)
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