Design of a New Small Business
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The following business plan outlines the organizational design and operational control of a new small business. This business is a womenÆs retail clothing store which, for the purposes of this plan, is called simply ôHer Place.ö The business plan for Her Place can be characterized as in part characteristic of any successful small-business startup plan, and in part specific to the womenÆs clothing business. Basic operating issues for Her Place û- finance, staffing and employee relations, management controls, insurance, to name a few û- are those characteristic of most small businesses. Industry-specific factors affecting Her Place include the interrelated elements of the type, style, and price of clothes sold (e.g., sportswear, professional and business clothes, high-fashion, maternity, ect.), the demographics of the target clientele (e.g., children, ôjunior,ö age and income range, etc.), location (mall or street, area, etc.), and others.Goal: The goal of this Business Plan is to establish Her Place as a successful boutique within one year of opening its doors, and within eighteen months from the present. Method: This Business Plan breaks the overall process of opening Her Place for business into a series of task requirements which should be met by certain target dates if the whole project is to remain smoothly on track. For example, a location must be obtained and suitably remodeled before ordered merchandise begins to arrive, or the merchandise will have to be stored
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Lord 313-319). And the rise of ethnic groups entering the United States (with a million people per year crossing our boarders from Mexico) will continue to influence our consumer economy. The United States Latino community alone is a tremendously growing consumer industry, whoÆs influence is only just beginning to be recognized by American businesses.
Once the decision is made what sort of styles to order, the practical problems of where and how to buy, and the mechanics of placing orders, come to the fore (Shafter and Greenwald 31-62). Clothing wholesalers take as wide a variety of forms as retailers do, appealing to different market segments and offering different types of services to their retail-business customers. An interesting recent development is the factory outlet store in urban areas, which is patronized by both retailers and individual members of the buying public. This provides an opportunity for the business buyer to see what the final customer is looking for and at.
A key to successful retail marketing is understanding what the customer really wants. By ôreallyö we do not mean mysterious subliminal motivations, but the desires that go into a buying choice. Customers want certain qualities, but the qualities
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Some common words found in the essay are:
Shafter Greenwald, Fixtures Delivered, Location Operation, Business Functions, Merchandising Selection, Shath Ram, , Sales Service, Business Plan, Simple Design, market research, business plan, retail business, shafter greenwald, womenÆs fashion, sales service, womenÆs retail, sales force, factory outlet store, business licenses, customer mailing, customer mailing list, business licenses obtained,
Approximate Word count = 3231
Approximate Pages = 13 (250 words per page)
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