Telecommunications Firm Televisa
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Televisa is the leading telecommunications firm in Latin America today and provides programming for networks and stations in Spanish-speaking countries around the world. The company has been a major supplier to Spanish language stations in the United States. At the same time, the United States remains an elusive goal for Televisa, which has at various times undertaken projects intended to make a major impact on the U.S. market, projects that failed. Televisa's strength in its own market has recently been questioned as competition comes to its markets, competition in part from U.S. companies. Emilio Azcarraga has a net worth of some $2.8 billion and may be the richest man in Latin America. In 1930 his father founded one of Mexico's first radio stations and built that into a Mexican communications empire. The father died in 1972, and the son built on his father's legacy and today controls television, radio, publishing, and satellite properties under the corporate banner of Televisa, now a publicly held stock. The market values Televisa at $3.4 billion, and Azcarraga owns 65 percent of the 309 million shares. Azcarraga, also known as El Tigre, or The Tiger, is a reclusive man who never meets the press. Even his age is uncertain, though he is thought to be about 60. Azcarraga is Latin America's most powerful media baron. Televisa is a four-channel broadcast television network. Azcarraga originally had several partners, but he bought them out a few years ago and pu
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ks (three of them nationwide), a cable TV outfit and a sports newspaper in Mexico City, ten radio stations, three record labels, two soccer teams, a billboard company and Aztec Stadium. Supporting these acquisitions is a studio system that churns out "stars" for Televisa's bland pop music programs and melodramatic but successful soap operas (which are watched as far away as China and Russia). Fernando Diez Barroso, the group's vice chairman, claims that Televisa's core business is media "software" (meaning talent and programs), and critics say that Televisa's near monopoly of television has enabled it to blacklist artists who deal with its rivals so that few try to buck the system.
One of Azcarraga's ventures that failed was the short-lived American publication The National, with which Azcarraga hoped to propel himself into prominence in the United States. The newspaper was a daily sports journal that cost $100 million to launch. The plan was to open in New York, Chicago, and Los Angeles and then to spread to one market a month so that in five years the paper would be in more than 100 markets with a circulation of one million.
The National has since folded, unable to achieve the circulation it needed to survive. Azcarraga
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Some common words found in the essay are:
Latin America, Los Angeles, Televisa Mexican, Network Americas, Tandem Productions, Diez Barroso, TV Televisa, United Azcarraga, Mexico United, Radio Association, latin america, los angeles, radio stations, el tigre, los angeles times, emilio azcarraga, millman joel, advertising age, american media, media empire, forced divest,
Approximate Word count = 1742
Approximate Pages = 7 (250 words per page)
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