Compare and Contrast Boeing, and Airbus Industrie Design History,
and Philosophy on the Boeing 777, and the Airbus A-330/340
Over the next decade, there should be an increased worldwide demand for large transport aircraft. The two major competitors for this market are the Boeing Company in the United States and Europe's Airbus Industrie. Although the Boeing 777 and Airbus A330/A340 families bear certain similarities, they are actually very different aircraft.
During the last fifty years, the commercial-class aircraft manufacturing industry has evolved into an "oligopolistic production structure" characterized by "extremely high survival risk" and "intense competition" (Golich, 1992, pp.899-934). Two of the industry's major contenders presently include Boeing and Airbus Industrie (Mecham, 1994, p. 53). According to Boeing market projections, there will be an $815-billion market for approximately 12,000 new transports through the year 2010 (Proctor, 1994, pp. 48-49). Airbus Industrie, for example, estimates that over the next 10 years, the world's airlines will require about 800 235-seat twins (Sparaco, 1995, p. 30). To meet the demand, both manufacturers are developing wide-body aircraft. Obviously, this has produced considerable competition. The victor in this economic war may be determined by each manufacturer's design philosophy, as well as their application of technology. Such factors could ultimately determine which firm produces the world's workhorse transport for the next several decades ("Boeing, Airbus", 1990, pp. 27-28).
The Boeing Company, and the Boeing 777:
Headquartered in Seattle, Washington, the Boeing Company has long symbolized technologic prowess. It is in fact the United State's number one exporter. The development of the 777 transport family represents a major evolutionary advance for both the company itself and aviation in general.
The Boeing Company's long-term sales strategy ...