The Campeachy Resort of Texas The Campeachy Resort

The Texas location is designed to assist the operation to establish a reputation for high quality service and to provide easy access to the flagship property. Transportation to the resort will be accommodated by the facilities at Houston, and Texas should experience an economic boom in the 1990s as it came through the earlier recession strong, and the passage of the North American Free Trade Agreement (NAFTA) is expected to bring additional economic benefit to the area. Galveston does not currently have another resort property, augmenting the chances for success.

The Campeachy will emphasize strong customer service, and will support that service with a variety of amenities provided both on-site by the property and through contracts with local service providers. As the property builds its reputation, it may seek to acquire a golf course which it would operate directly rather than on a contract basis with a local operator.

The property faces severe financial constraints because of the costs of acquiring land and the construction costs, but it is expected to provide a break-even level of operation by its third year of operation. This aggressive estimate will be ach

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ort destination for leisure travelers and conferences. To accomplish this, it seeks to reach an occupancy rate of 61 percent in its first year of operation, 69 percent in its second year, and 74 percent in its third year of operation. In order to meet these objectives, the resort must aggressively market its product. The resort will work closely with travel agents and tour operators, and will initially work closely with travel coordinators for large organizations that might be interested in holding conferences at the property. The sales department will be responsible for these activities. Since more than 50 percent of most reservations for resorts come from direct inquiry, the resort will install and maintain a toll-free (800) phone number which interested parties can use to phone for information. Travel agents and tour operators generally account for approximately 20 percent of a resort's business, so careful and regular contact will be made with such agencies. The resort will also have a computerized reservation system which will not only provide accurate room information, but which will be integrated with the property's main computer system in order to provide guest history information. In this way, guests who have a
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Some common words found in the essay are:
Campeachy Campeachy, Financial Information, Agreement NAFTA, Development Schedules, Club Med, Objectives Goals, Environment Business, Threats Opportunities, Tactics Price, Marketing Strategy, = $, hotel motel, hotel motel management, motel management, resort property, personal service, resort properties, computer system, conference facilities, leisure travelers, direct mail, direct mail campaigns, level personal service, 500 = $, 60% = $,
Approximate Word count = 7127
Approximate Pages = 29 (250 words per page)