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The Campeachy Resort of Texas The Campeachy Resort

The Campeachy Resort is a new resort planned for Galveston, Texas. This will be a 500-room Victorian styled property that offers seaside recreational activities. The resort is being opened as the first in a series of resorts that the owners intend to operate in the United States and abroad.

The Texas location is designed to assist the operation to establish a reputation for high quality service and to provide easy access to the flagship property. Transportation to the resort will be accommodated by the facilities at Houston, and Texas should experience an economic boom in the 1990s as it came through the earlier recession strong, and the passage of the North American Free Trade Agreement (NAFTA) is expected to bring additional economic benefit to the area. Galveston does not currently have another resort property, augmenting the chances for success.

The Campeachy will emphasize strong customer service, and will support that service with a variety of amenities provided both on-site by the property and through contracts with local service providers. As the property builds its reputation, it may seek to acquire a golf course which it would operate directly rather than on a contract basis with a local operator.

The property faces severe financial constraints because of the costs of acquiring land and the construction costs, but it is expected to provide a break-even level of operation by its third year of operation. This aggressive estimate will be achieved because the property will target not only leisure travelers, but also travelers associated with conference and groups. In addition to marketing to groups based in other parts of the country, the Campeachy will also market to local groups needing conference facilities.

The hospitality industry is a highly competitive industry which provides a unique combination of personal service and product to guests. Once built, a property's inventory is largely fixed: there are a...

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The Campeachy Resort of Texas The Campeachy Resort. (1969, December 31). In LotsofEssays.com. Retrieved 15:31, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1692861.html