Concept & Influence of Hollywood
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Hollywood is a word used to refer to certain aspects of the American visual media, notably the motion picture and television, no matter where in the United States or under whose auspices the films or programs may actually be made. Hollywood had been a major world influence for most of this century, ever since films started being made in the real Hollywood after about 1915. "Hollywood" as a term has long referred to the American film in the world community, and today television has become the second major influence to come under that general rubric. Television started as a New York phenomenon, but as it shifted from live television to film, production also shifted largely to Hollywood. When there is a perception of something harmful, tasteless, socially detrimental, or simply trite in the media, Hollywood is blamed. This has been happening most recently with reference to congressional claims that television is too violent and that "Hollywood" should do something about it before the government does. Clearly many believe that Hollywood as a concept affects Americans in a direct way, and presumably affects those in other countries as well to the degree that they are inundated with American films and programs. The French certainly believe this and work hard to bolster the French industry and to reduce the influence of Hollywood. Is Hollywood still alive and still influencing the world, or is this only the bugaboo held up whenever someone gets nervous about something in the
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of exhibition which has contributed to new methods of distribution and promotion. Costs have also been a factor and are becoming even more so today, and the expense of promoting a film has risen greatly, just as has the average cost of film production. The film business has become more expensive and more risky, but at the same time the potential for high returns has continued as an incentive for producers. Indeed, this potential has itself contributed to the increase in costs because it has created a blockbuster mentality that causes studios and producers to throw everything into a few large movies in the hopes of producing high grosses at the box office. Traditional methods of promotion and marketing are still widely used, but television has become the centerpiece of every campaign, with the advertising blitz in the week or so before a film opens being the determining factor in the success or failure of the effort. Much marketing effort today goes into developing ancillary markets and product tie-ins of various sorts, all to help recoup expenses and, if a film is very successful, to cash in to an even greater degree. Film marketing includes product tie-ins of various sorts and the promotion of the film through arrangements
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Some common words found in the essay are:
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Approximate Word count = 1616
Approximate Pages = 6 (250 words per page)
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