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EMERGING E-BUSINESS TECHNOLOGIES

There is a television commercial now on the air which implies that nobody has to know how big or small you are when you do business on the internet. The point is really dual: the world of marketing is expanding. And, the technologies are now within reach of the ordinary businessman.

Author and e-commerce expert Chuck Martin provides seven "cybertrends" (Martin, 1999, p.4-5): The cyber-economy goes Main Street (a new breed of consumer, far more demanding, will be created). The Wired work-force takes over. (Workers will have more information and means of using it). The Open-Book Corporation emerges. (Boundaries between the corporation and the outside world of suppliers and consumers will disappear). Products become commodities (values for products and services will be changed). The customer becomes data (analyzing and predicting consumer trends and behavior will change how companies look at their customers). Experience communities arise(instant global communications will change how even ordinary people will make decisions). And, Learning moves to real time, all the time (networking will create a new generation of empowered and independent thinkers).

What these "trends" tend to prove is that emerging technologies are being utilized without careful consideration of their true value: "In trying to bring about e-business transformation, companies have generally focused too much of their attention on technology. But systems do not work in a vacuum, and senior managers must recognize the complementary nature of technology, business processes and e-business readiness throughout the value chain. By taking a more holistic view, managers can turn those facets of a company's operations into the drivers of e-business excellence. The drivers we identified in our study encompass three areas: e-business processes for customers and suppliers; IT applications for customers, suppliers and internal operations (all of which must be int...

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EMERGING E-BUSINESS TECHNOLOGIES. (1969, December 31). In LotsofEssays.com. Retrieved 17:28, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1693381.html