Electronic Village.com

Electronic Village.com is new company focusing on the marketing of Microsoft Windows-based personal computers (PCs) directly to consumers. The company acquires products from computer hardware and software manufacturers, and configures complete systems to meet consumer needs. While the company offers stock configured systems for almost instant delivery, the primary marketing focus of the company is on the rapid assembly and delivery of custom configured PC systems to meet specific consumer needs.

The marketing strategy of Electronic Village.com focuses on Internet-based sales through a business-to-consumer (B2C) model. B2C information technology makes it possible for organizations to communicate directly with consumers. The B2C model does not necessarily mean that communications between and organizations and their customers are interactive, although many for-profit organizations with B2C operations do offer consumers the facility to purchase products through their Web sites. Such is the case of Electronic Village.com, whose Web site is characterized by shopping cart management tools, such as product catalogs and credit card processing for order payment.

The remainder of this document further develops the business proposal for Electronic Village.com. The major issues addressed in the remainder of the document are (1) market competition, (2) business goals and strategies, and (3) financial planning.

The physical location of Electronic V

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while Compaq has a competitive advantage over Dell at the gross margin level of manufacturing, Dell has an even greater competitive advantage over Compaq at both the operating margin level and the net margin level. Electronic Village.com will function at a comparative advantage level at a point between Dell and Compaq, as Electronic Village.com will maintain some stock configured PC systems in finished goods inventories. Gateway Computer Gateway Computer has a clean, uncluttered Web site. The "Welcome" page highlights current product promotions, provides a highly visible and easy to use search function, and provides easy location and access to marketing and service areas on the Web site. The Web site also provides links to software downloads and product upgrades available on the Web site. The Gateway Web site makes it possible for customers to purchase Gateway Computer products through the Web site store, as well as providing reseller locations and contacts to customers who desire to purchase computers in brick and mortar stores. Gateway targets home computer users, small business users, and home office users through the Web site. The Web site also provides product information for corporate user; however, the company does

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