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E-Commerce & Security & Consumer Behavior

Electronic Commerce: Security and Consumer Behavior

According to Kamali and Loker (2002), Internet retail sales represent a new and increasingly vital commercial milieu. E-commerce or electronic commerce saw sales revenues grow 12.1 percent in 2001 to $31.4 billion û a figure expected to reach $81.1 billion by 2006 (Kamali & Loker, 2002). While it is clear that many more consumers are electing to shop online than in the past û a shift in behavior that may be due to the sense that online shopping is safer and more secure than it was initially and to the adoption of alternative shopping avenues. This essay will examine these issues, arguing that browsers become buyers in cyberspace as perception of safety, product quality, and retailer reliability increase û an idea also advanced by Li, Luo, Lepkowaska-White and Russell (1999).

Atanasov (2001) contends that it is anticipated that the worldwide market for business-to-business and business-to-consumer e-commerce will total $3.1 trillion in 2004 as compared to $350.4 billion in fiscal 2000-2001. Among the most profitable products and services sold online are consumer goods such as books, videos, music, computers and other tech products, and travel (Schmerken, 2001). Other profitable sectors include investment transactions, which Schmerken (2001) considers to have generated a wave of corporate spending on e-commerce.

The Internet and its myriad e-commerce or marketing sites, represents what researchers believe to be a new medium for reaching consumers that continues to favor traditional marketing, advertising, and customer relationship management (CRM) techniques (Beardi, 2000). A survey conducted by the Direct Marketing Association in 2000, described by Beardi (2000), found that despite the real time benefits of Internet marketing, marketers in this medium insist on using traditional direct mail to drive transactions to the Web. However, consumers who are interested ...

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E-Commerce & Security & Consumer Behavior. (1969, December 31). In LotsofEssays.com. Retrieved 07:48, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1693412.html