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Electronic Commerce and Business Strategy

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During the late 1990s, the term, "New Economy," began appearing in articles and news reports as analysts sought to describe transactions that were largely Internet-based, or at least transactions which did not require consumers entering a brickandmortar store. Articles were written about the young entrepreneurs who were rewriting business rules and how the New Economy would radically change the entire business landscape. As the old century drew to a close, however, it became obvious that the Old Economy was not going to go away entirely. Many touted "dot com" companies have gone bankrupt as they were unable to produce that most traditional product of the Old Economy: profit. New Economy companies are finding that they must integrate Old Economy factors into their organizations, but Old Economy companies are also recognizing that the New Economy offers strong potential for their businesses, as well. This research considers the New Economy and its strategic implications.

For some analysts, the term, "New Economy," refers to the plethora of "dot com" companies which have come into existence in just the past few years, created new millionaires from young entrepreneurs, and changed retailing as consumers comparison shop and browse from their homes and offices 24 hours a day, seven days a week. However, the ramifications of the New Economy move far beyond just using the Internet to reach catalog customers. Wilfred Corrigan, an

. . .
s the United States in population and size of GDP. According to some analysts, the populations of the United States and the 11 nations adopting the euro are 286 million and 292 million, respectively, while the GDPs in 1997 were US$8.11 trillion and US$6.26 trillion, respectively (Rupley, 1999, p. 30). Already the New Economy has become an economic factor in Europe. In addition to driving investments relating to Internet access, the New Economy will also drive traditional information technology investments such as hardware, software and services. Internet-driven spending in Western Europe in 1998 was nearly US$19 billion, and is expected to exceed US$51 billion in 2002. Items included in the spending are software, servers, services, information appliances, PCs, network equipment, and Internet access. Revenues for Internet access are expected to grow at a compound annual rate of 33 percent between 1997 and 2002 when they will exceed US$8 billion (Rupley, 1999, p. 30). Despite the potentially unifying impact of the euro, Europe is far from homogenous in key factors such as PC penetration and the attractiveness of the Internet. Some corporations in Nordic countries and the Netherlands have been providing home PCs for their emp
. . .

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Approximate Word count = 2898
Approximate Pages = 12 (250 words per page)

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