Leadership Programs of Electronic Arts

The goal of these two programs is to ensure that Electronic Arts maintains a strong pool of leaders who will move the company forward after the founders and leaders of the previous generation are no longer with the organization. After customer retention and cost control, a recent study conducted among leading CEOs found that developing and keeping leaders is the most important challenge facing companies. Electronic Arts is taking a proactive approach to meet this challenge (Hammers, 2003).

Electronic Arts, although the largest competitor in its market, faces strong competition from Microsoft and other game manufacturers. Electronic Arts has traditionally been strong in the sports games, but Take-Two is engaged in aggressive promotion for its ESPN games and s

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ofessors from MIT's Comparative Media Studies Department to learn how other entertainment genres capture and hold an audience's attention, and how to apply those techniques to a digital environment. For example, they may read Shakespeare and discuss how the master playwright created a bond with his audience. Then they'll try to build those elements into the games. Future events will include cross-talk sessions with directors, producers and cinematographers from the film industry. The organization established the position of chief creative officer for the group's executive sponsor and champion. [ILLUSTRATION OMITTED] Electronic Arts' leadership programs are ensuring the company's future. In a study of 730 CEOs by the Conference Board, a business knowledge network for the world's largest corporations, participants said that developing and retaining leaders was one of the top three management issues, following only customer retention and reducing costs. "It pays dividends to invest in high-potential leaders. [Companies that do so] won't later have to go outside the organization to 'buy' leaders, which is an increasingly expensive and challenging proposition," says Marc Effron, global practice leader at Hewitt Associates in Ch
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Approximate Word count = 4033
Approximate Pages = 16 (250 words per page)

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