E-Commerce & Marketing Communications
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As is true of brick-and-mortar commerce, firms engaged in e-commerce must design their marketing communications to meet the needs of each target market. At a general level of commerce, such a distinction is made between business-to-consumer (B2C) commerce and business-to-business (B2B) commerce. The general scope of information required by B2C customers
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Some common words found in the essay are:
, Reference Wright, Pearson Education, customer information, information customers, web site, wright 2004,
Approximate Word count = 247
Approximate Pages = 1 (250 words per page)
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