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E-BAY AND E-COMMERCE

E-Bay succeeded in creating a new business paradigm at a time when the "dot-com" revolution was well underway. Unlike many of the other companies that came into existence at that time, eBay survived and even thrived in the new electronic market, and did so without establishing a physical brick-and-mortar presence first. Today, eBay has evolved its business model to the point that it not only includes the traditional auction site, but also includes the ability for consumers to "buy it now" without engaging in the auction process. New products are offered on the site as well as used products, and corporate sellers are actively recruited to use eBay as a way to market their products. In this way, the company is providing an additional method of distribution that bypasses not only traditional brick-and-mortar stores, but also corporate retail portals. The company has triedùand failedùto establish physical presences through acquisitions such as Butterfield & Butterfield, and today, the company has returned to its eCommerce roots. This research considers the role of ecommerce in the strategy of eBay.

Although the World Wide Web was, at one time, expected to bring about a revolution in management--resulting in the so-called "new economy," companies learned that old-fashioned attention to profitability was still required for success. One of the few companies that did have an entirely new approach to doing business was an online auction house that survived by providing a forum for strangers to sell goods to other strangers. From these inauspicious beginnings, eBay has become a commercial powerhouse, and has expanded its operations around the world.

Today, eBay's mission is "to provide a global trading platform where practically anyone can trade practically anything" ("Company Overview" 1). Founded in 1995, eBay began its existence as an online auction service. Sellers (who must register with the site) list items for sale a...

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E-BAY AND E-COMMERCE. (1969, December 31). In LotsofEssays.com. Retrieved 11:38, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1693675.html