Nike's Use of Sociographic & Psychographic Data Analysis

Nike products targets every demographic and psychographic in society. Nike sees no need to market to a specific niche. Therefore, it markets to inner city kids as well as kids from the suburbs, weekend athletes, serious athletes, people who want to look like athletes, female athletes and people of all sexes, ages and sizes that want to look like athletes. Nike is now more focused on growing its line of apparel rather than focusing entirely on shoes. This product diversification provides additional sales opportunities for consumers of all ages. Nike is also a global brand, and it would use both sociographic and psychographic data to determine target markets in foreign countries and then tailor marketing programs to appeal to their specific interests.

If Nike were identified as a for-guys-only brand, it risked ceding p

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Approximate Word count = 860
Approximate Pages = 3 (250 words per page)

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