A. What Is the Weakest Element in the Marketing Strategy for Daga? What Is the Strongest Element?
The strongest element of the company's (Nigerian Hoechst Limited) marketing strategy for the analgesic product Daga was the decision to market the product as a proprietary drug for distribution as an over the counter (OTC) product, as opposed to marketing the product as an ethnical drug for distribution through dispensers of drugs prescribed by licensed medical practitioners. Marketing Daga as a proprietary drug provided access to a much larger market in Nigeria than would have been the case had Daga been marketed as an ethical drug.
The weakest element of company's marketing strategy for Daga was the p
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