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Drucker & Reich on Knowledge

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1. The idea of knowledge Drucker sees as a change from being to one of doing. Of course, the computer now enhances nearly all fields of knowledge. Drucker goes back to the ancient Greek philosophers when he writes that "the purpose of knowledge is self-knowledge, the intellectual, moral and spiritual growth of the person" (Drucker 1994 26). Reich, on the other hand is less interested in the growth of an individual than in the creation of a totally new industry "knowledge brokering" he calls it. Where Drucker sees knowledge as individual, personal, growth, Reich looks at it from a Consumer point of view: "Software containing advice from lawyers, financiers, engineers, architects, doctors, accountants, tax specialists or financial planners will also be available online" (Reich 2001 62).

One can readily see that Drucker relies on ancient philosophy about knowledge and its relation to the individual as being an ongoing self-center project. Reich, on the other hand, seems to rely on a machine- a computer, to help form opinions and make eventual decisions. It would seem, therefore, that Reich sees knowledge (or knowledge brokering) as a crutch, while Drucker sees knowledge as a human continuum, based on the propositions posed by philosophers eons ago.

2. The two differ on the usefulness of knowledge. That is, trying to put a dollar amount on it. Drucker, for example, admits that "How knowledge behaves as an economic resource, we do not yet knowà.We need a

. . .
idea of commitment as being equal to the response from American workers. But, the idea of compassion seems to be lacking. We know, of course, how many families break up because of a husband's (and sometimes a wife's) concentration on a job at the expense of the family. Of course, not everybody seems to be ambitious to move up the corporate ladder. Rich (130) is seen as "downshifting". It is shifting from a longer workday to a shorter one, but making those shorter work hours as productive as the longer ones. But, as Reich points out (131) Americans tend to work harder not because they necessarily want to, but because competitive pressures and future job assurances are making them. The question that is not really answered by either is, as Reich (131) puts it: "What's the price we're willing to pay for prosperity?". One price, according to Drucker (68) is that "We have already moved into an 'employee society' where labor is no longer an asset". Reich also states that American workers, as compared with others, want to live well. "Only 8 percent of Americans said that they would prefer fewer hours or work and less earnings" (Reich 130). Even though one might think this is a change from decades earlier, according to Reic
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Approximate Word count = 1401
Approximate Pages = 6 (250 words per page)

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