MARKETING AND RESEARCH
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1) "The primary business of every business is to stay in business" (Levitt 1962 1). The guru of marketing has stated, as simply as possible, that for a business to succeed it must be able to reach its customers and get them to buy, and to keep them confident in the product's quality and superiority. When Levitt wrote his Innovations in Marketing, the computer age was just beginning. Now, corporations can plan their strategy far more easily on computer programs. Nevertheless, without a marketing plan, divided into short- and long-range goals and how to achieve them, chances of success are at best a gamble. And, the successful marketing executive cannot afford to gamble.2) No successful modern business should have a conflict between a market
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Approximate Word count = 502
Approximate Pages = 2 (250 words per page)
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