Dow Corning & PG&E Layoff Case Studies
This is an excerpt from the paper...
The producers of the Face to Face with Connie Chung story were more interested in garnering impressive ratings both for that episode and for follow-up episodes than in presenting a balanced and responsible point of view. By including interviews with women who were convinced that the breast implants caused physical problems, the program created an atmosphere of hysteria among women who had not had any physical symptoms, but who now anticipated that they might due to information they received on the broadcast. In addition, by not including interviews with women who were satisfied with their implants, or interviews with doctors who considered them safe, the program acted irresponsibly and against the interests of the public. In fact, given that the producers conducted interviews which would have provided a balanced perspective of the issue, one must wonder why the program opted instead for the more sensational, but less responsible, one-sided approach if not for the ratings that it would generate.Once the story aired, there were several options available to Dow Corning. One of the options, which the company pursued, was to present its side of the story in a paid advertisement aired during the rebroadcast of the show. Although CBS affiliates initially agreed to air the commercial, they pulled the promotional piece only hours before airtime citing possible equal access time problems. At this point, the company should have recognized that it was in a significan
. . .
that it failed at each step (including when Ralph Nader got involved) to combat the issue publicly.
Instead, the company conducted independent studies to determine the safety of the implants. While laudable and responsible, this took place behind the scenes and was not publicized by the company (although publicity at this point might have generated a "too little too late" response in the media). When the studies confirmed what the company already believed, that its products were safe, it still did not seek legal remedy against the irresponsible reporting, but instead continued to pursue a conservative public relations tact. In the end, this approach may well have led to the company's Chapter 11 bankruptcy.
As the story continued to unfold, Dow Corning could have sought other venues for its original 30-second commercial (perhaps on other networks or on other shows--certainly it is unlikely that the company could not find any network that would air the commercial). At the same time, the company should have been communicating directly with physicians about the safety of the implants so that these physicians could reassure their patients that they were at little risk with Dow Corning implants. Eventually, however, the company f
. . .
Some common words found in the essay are:
Dow Corning, PG&E Conducting, Connie Chung, Ralph Nader, dow corning, Dow Chemical, Chemical Corning, public relations, chapter 11, breast implants, including interviews women, Face Connie, face connie chung, approach public relations, legal remedy, dow chemical, web site, 11 bankruptcy, products safe, chapter 11 bankruptcy, approach public,
Approximate Word count = 1302
Approximate Pages = 5 (250 words per page)
|
Customer Service
to Over
32,000 Professionally Written Papers!!!
