According to information available on its website, PROTRAC is an emerging and flourishing company specialized in the field of advanced marketing solutions and associated services in Egypt. PROTRAC is part of ProSyLab Group. ProSyLab Information & Communication Systems is a systems integration and total solution provider dedicated to broadening technological horizons in Egypt, in the Middle East and in North Africa. PROTRAC was established in 2001. It is wholly owned by Egyptian shareholders. PROTRAC has recorded annual sales growth of 100 percent or more per year since its inception.
PROTRAC has a unique vision; it wants to become the leading company in the Middle East in providing geo marketing and mobile based solutions and services for both businesses and consumers. Geo marketing involves using geographical information to study where products might be sold and how products may be distributed effectively. Geo marketing combines geographical maps with socio-demographic data to help its client companies in developing consumer marketing programs and supplier or distributor marketing strategies. PROTRAC's geo marketing products help its clients to develop sales, marketing, and distribution strategies for specific target markets.
PROTRAC offers advertisers access to the Egyptian and certain Arab markets in the form of mobile communication marketing services. PROTRAC believes mobile phones are not only a means of communication, but also an important advertising medium. PROTRAC uses Multimedia Messaging Service (MMS) to send and receive messages comprised of a combination of media including text, sounds, images and video to MMS capable hand held devices. PROTRAC also provides advertising in the form of Short Message Services (SMS) which involves transmitting up to 160 alpha-numeric characters and contain no images or graphics to potential customers on their mobile phones or other hand held communicati
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