The Internet can be an effective way for Malabar to promote its Kerala tours and further its business goals. However, the Internet site will need to be expanded from its current configuration, and will need to interface to the Malabar information system in order to prove effective. At this point, Malabar needs to consider the changes which should be made to the site itself and the way that users navigate the site, the interface between the information system and the Web site, and the technical requirements which are necessary to bring about the successful implementation of the site with the information system.
The Web site needs to describe, in detail, the various tours which are available. Photos should be included on the site to make it interesting and to provide incentive to visitors to delve deeper into the site. Initially, visitors should be given a page of one paragraph descriptions of the various tours with costs and duration; this is not much different from the current site configuration. However, links should be included so that when a visitor clicks on either the photo for each tour or the tour name, a separate page is displayed. In addition, this first page should offer links to pages for end users ("book a trip") and travel agents.
The "itinerary" pages should offer enticing descriptions of each day's activities and additional photos. Add-on tours, such as excursions to the Taj Mahal should also be detailed here or linked to the page so that visitors can learn about entire tour packages and be encouraged to book these packages. Links to travel agent pages or to booking a trip directly should be provided from these pages.
Malabar's Web site currently does not distinguish between travel agents who may visit the site and end users (travelers) who may visit the site. Two distinct navigation paths need to be provided for these two distinct types of visitors, each of whom has different needs when visiting the si...