Malabar Coast Tours

The Internet can be an effective way for Malabar to promote its Kerala tours and further its business goals. However, the Internet site will need to be expanded from its current configuration, and will need to interface to the Malabar information system in order to prove effective. At this point, Malabar needs to consider the changes which should be made to the site itself and the way that users navigate the site, the interface between the information system and the Web site, and the technical requirements which are necessary to bring about the successful implementation of the site with the information system.

The Web site needs to describe, in detail, the various tours which are available. Photos should be included on the site to make it interesting and to provide incentive to visitors to delve deeper into the site. Initially, visitors should be given a page of one paragraph descriptions of the various tours with costs and duration; this is not much different from the current site configuration. However, links should be included so that when a visitor clicks on either the photo for each tour or the tour name, a separate page is displayed. In addition, this first page should offer links to pages for end users ("book a trip") and travel agents.

The "itinerary" pages should offer enticing descriptions of each day's activities and additional photos. Add-on tours, such as excursions to the Taj Mahal should also be detailed here or linked to the pa

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g arrangements should be able to modify their information (address and phone number) through the Web site. Both travel agents and end users should be able to gain information about availability and prices through the Web site, and book tours (including arranging payment). This will require that the Web site be able to interface with the inventory section of the information system and also that the Web site have access to the accounting system (to handle payment). Major credit cards will be accepted through the site. Malabar's Information System Malabar's internal information system should include a list of travel agencies with whom Malabar has contracted. This should be in a database which can be searched on key items and which can be accessed from the Web site. In addition, Malabar will want to put each of its tours into a database, including the price, dates, and number of spaces left so that visitors to the Web site (and Malabar's own personnel) can inquire about the availability of certain trips and determine which tours have availability. Ideally, the inventory database will be updated on a realtime basis with the result that any queries will return current information. If a tour for 12 individuals is booked, for ex

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