Strategic Management Change

Much academic literature has been devoted to Achange,@ and the impact that change has on organizations, and the way change is always complicating and redefining management decisions. To cope with the ever-present change, strategic managers must address three interrelated tasks: Managing strategy in the marketplace; Managing the organization; and Practicing Strategic Management.

Strategy, in this sense, implies analyzing a constant series of choices between tradeoff situations, handling the decision making process by asking questions. For instance, ADo I hire more employees, or give the present ones overtime?@ And, AIf I do give them overtime, will that affect work product?@

The primary guideline for strategic management is to always make sure that the company stays aware of what business the company is really in. This also suggests that the organization must establish clearly defined, yet flexible goals (Chen & Dodd, 1997).

2. Why would an organization attempt to transform itself?

Quite simply, change implies growth, and the lack of change suggests death. The primary causes that may institute a program of change and transformation are these:

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iness. This is the exact situation that occurred when Amazon.com started selling books on the Internet. Amazon=s business model was such a radical departure from the normal book-selling models that it created a new paradigm of marketing. 4. What ROI is usually associated with restructuring and reengineering? The ROI is directly related to the type of restructuring needed. If, for instance, a large company is moving from a centralized to a decentralized system, there will be both Ahard@ costs (locations, employee transfers, new communications methods, and new systems) and Asoft@ costs, usually connected with employee disenchantment as the changes take place. Also, in companies where the restructuring requires large amounts of technical investment, such as when a company decides to establish an Internet presence, it can sometimes take longer to note a significant positive return on investment. As a general rule, decentralization cannot help a sick company get well. It has to function as a way to make a healthy company get healthier (Daniels & Burns,1997, 108). Also, the strategic manager must become well aware of the barriers of change. 5. What have typically been the results from previous efforts to transform t
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Approximate Word count = 1404
Approximate Pages = 6 (250 words per page)

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