Public Relations Techniques of NUMMI
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New United Motor Manufacturing, Inc.(NUMMI) is a joint venture between General Motors Corporation and Toyota Motor Corporation. NUMMI was established in Fremont, California in 1984 with the cooperation of an unlikely ally -- the United Auto Workers union. Throughout its history, NUMMI has worked hard to create a unique corporate culture that borrows from Toyota and General Motors. The company's core values are based on the five cornersto
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Approximate Word count = 310
Approximate Pages = 1 (250 words per page)
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