CNN & Competition
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Can a new cable channel devoted to news be successful? The market is dominated by Ted Turner's Cable News Network (CNN), which gained notoriety during the Gulf War when it was learned that Saddam Hussein was getting some of his intelligence from the reporters on CNN. Since its initial shaky start, CNN has grown into a respected news organization with bureaus throughout the world and with a track record which has attracted the attention of larger and sometimes better known news organization. Other companies are now considering starting direct competitors to CNN; this research considers what issues a potential competitor should consider, and whether a network that was essentially "sports free" could pose a serious threat to CNN.CNN poses a serious threat to any company considering entering the all-news market segment. Although the network has only been in business since 1980, it revolutionized television news coverage. Unlike network news, which devote a half hour of each evening's programming to national coverage (the remainder of the evening's news shows are local), CNN is a 24-hour news channel. Instead of just one or two shows each day dedicated to breaking news stories (ABC's Nightline focuses on a particular news story or issue), the entire network is dedicated to providing news throughout the day. In addition, the network spawned CNN Headline News, a second all-news network that features brief overviews of breaking news stories.
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ibution system, to help its entry into the all-news format.
The cable television industry is particularly well suited to specialized channels. The Cartoon Network, Comedy Central, CNN, MTV and the History Channel are all examples of networks which target specific audiences. Within the news format, some channels have honed that niche to an even greater level. CNBC, for example, focuses on financial news during the day (when the markets are open), and on a talk format in the evening. Headline News uses brief stories repeated every 30 minutes to offer news capsules, while CNN offers more in-depth coverage of news and issues.
The proposed entry of Dow Jones into this area brings up an interesting issue because there is the question of what is financial news and what is news of a more general interest. For example, the closing Dow Jones Industrial Average is obviously financial news, but the appointment of a new Federal Reserve Chairman qualifies as both financial and "regular" news. International events, such as the Gulf War, may well be reported on a financial news network when the information being covered affects financial markets or other economic events.
Relevant Issues
One of the central issues surrounding the all-new
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Some common words found in the essay are:
Companies ABC, Gulf War, Relevant Issues, Saddam Hussein, History Channel, Competition CNN, Dow Jones, Disney ABC, CNN Headline, CBS NBC, gulf war, competitor consider, dow jones, competitor cnn, market niche, competitive market, respected organization, sports coverage, financial network, wireless cable satellite, market segment, highly competitive market, entering all-news market, potential competitor consider, wall street journal,
Approximate Word count = 1414
Approximate Pages = 6 (250 words per page)
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